Starbucks CEO Details Brand Reset Plan as Turnaround Efforts Drive Sales Beat
Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes, and investments in labor and store operations helping to offset slowing consumer spending in its domestic market.
The Seattle-based company's shares rose 4.1% in early European trading on Wednesday, tracking gains in extended US trading on Tuesday.
After several quarters of falling sales, the coffee chain is in the midst of a "Back to Starbucks" initiative - a major brand reset - under CEO Brian Niccol...
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