71% of Consumers Shop for Groceries Online, But Grocers Must Eliminate Friction to Grow Loyalty

As online grocery shopping continues to gain traction, U.S. consumers are sending a clear message to grocers: make it easier, smarter, and more connected. A new national survey from VTEX (NYSE: VTEX), composable commerce platform provider, finds that 71% of consumers have shopped online for groceries, with 50% purchasing groceries online at least once a month, but many shoppers are holding back from deeper digital engagement due to persistent friction in the experience.

The findings reveal powerful insights for grocers...

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