McLane Unveils HiBird, A Premium Chicken Program for Convenience Stores
McLane Company, Inc. has launched HiBird, a new premium chicken program under its McLane Fresh brand, tailored for convenience stores.
“We’re proud to introduce our latest innovative program, HiBird, designed to help retailers meet growing consumer desire for chicken and demand for high-quality foodservice items,” said Vito Maurici, chief customer experience officer for McLane.
The lineup includes items like chicken sandwiches, strips, wedges, and mac and cheese. Designed for operational efficiency, HiBird offers full support, from training to equipment..
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