Kraft Heinz Seeks to Revive Old Brands by Undoing 2015 Mega-Merger

Kraft Heinz's potential spinoff of slower-growing brands such as Velveeta cheese is a risky last-ditch effort to boost returns by reversing its unsuccessful decade-old merger.  

The Chicago- and Pittsburgh-based foodmaker is studying a potential spinoff of a large chunk of its grocery business, including many Kraft products, into a new entity, a source said on July 11, confirming a report in the Wall Street Journal. That entity could be valued at up to $20 billion on its own, which would make it the biggest deal in consumer goods so far this year. 

The company declined to comment on the move...

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