The Battle to Keep Consumers Means Smaller Packs of Cookies and Chips

PepsiCo, Campbell's and others are shrinking packages with lower-price options to spur sales.

Consumer goods companies are enlarging their range of products—by making them smaller. Diminutive snack and drink sizes are hitting store shelves as brands try to keep stretched consumers buying with lower-price options. PepsiCo now sells Lay's potato chips in half a dozen different-sized bags, costing from around 50 cents to roughly $5. Campbell's now markets teensy packages of Pepperidge Farm cookies...

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