UPDATE: Mars's $30 Billion Takeover of Kellanova Comes Under In-Depth EU Investigation
The European Union said it would launch an in-depth investigation into Mars's bid to take over Pringles seller Kellanova, escalating its probe into the nearly $30 billion deal amid concerns it could stifle competition.
The European Commission, the EU's executive arm, said on Wednesday that both companies have strong market positions in multiple sectors and countries, with brands that are considered a "must have" for consumers.
Privately-held Mars agreed to buy Kellanova in an all-cash deal last August
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