MAHA is Betting on Whole Milk. Oatly is Betting on Coffee and Punk

Dairy is having a moment. Influencers on social media are drinking raw milk, consumers are going back to cow’s milk, and Republicans are pushing for whole milk’s return to school cafeterias.

But, while the plant-based milk world might appear in the rearview mirror, Oatly is leaning into coffee culture—and making some truly bizarre ads in the process. As part of a recent campaign called Blind Love, Oatly invited consumers to blind test whole milk and Oatly in coffee in a bizarre how-to video. In the accompanying ad...

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