Circana’s ‘Eat Play Love’ Report Shows Consumer Indulgence Despite Conservative Daily Spending
On June 12, 2025, Circana released its latest report on consumer spending trends, titled “Eat Play Love,” revealing how European consumers are turning to comfort despite ongoing economic pressures, climate concerns, and global conflicts that continually shape daily life.
According to the report, despite exercising frugality with everyday purchases, European consumers are currently prioritizing food retail, foodservice, prestige beauty, and toy purchases, thus indicating a shift towards “self-soothing consumption” and “mini moments of bliss.”
The report leverages Circana's extensive coverage of European consumer goods across hundreds of...
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