Retail Program Engages Consumers, Differentiates US Pork Quality in Colombia
As competition intensifies in the region, USMEF ramps up a retail tasting program designed to differentiate U.S. pork and increase consumer trial.
A USMEF program for U.S. pork is generating growing interest among Colombian retailers, having expanded to 18 retail outlets of two supermarket chains in five major markets ‒ Medellin, Bogota, Cartagena, Cali and Barranquilla.
USMEF’s tasting program is an integrated initiative that helps retailers improve inventory management and merchandising techniques while providing critical information to consumers about handling and defrosting frozen U.S. pork. Overall, the tasting program drives home...
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