'MAHA' Fans Love Beef Tallow, but There Isn't Enough

Beef tallow is having a moment with American consumers. Scaling up its usage in the food supply isn't happening soon.

Made from the melted-down fatty tissue of slaughtered cattle, tallow has become a darling ingredient among restaurant chains and consumers hoping to ditch seed oils. Some brands are promoting a shift away from seed oils to tallow, citing its growing popularity and some consumers' preference in how products taste after cooking with it.

Agriculture industry officials, though, are tamping down the...

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