France Issues New Ban on Meat Names for Plant Protein to Placate Farmers

France on Tuesday issued a ban on using terms like steak and ham for plant protein products, a second attempt by the government to regulate meat alternatives as it tries to assuage livestock producers who have been at the heart of farmer protests.

A growing market for plant-based protein products has riled a French livestock sector facing a steady loss of cattle farms and stiff competition from cheaper imported meat.

France became the first country in the European Union curb use of traditional meat names for...

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