ANALYSIS: A Seasonal Snapshot of Christmas and Easter's Boost to Lamb Leg Sales

As Easter approaches, the demand for lamb legs in retail stores noticeably rises, spurred by holiday traditions. Consumers, particularly those of the Catholic faith, often buy lamb legs for Easter as a symbol of renewal. Similarly, lamb is a popular choice during Christmas for some households. This trend leads to a significant uptick in both discounted and non-discounted sales at the retail level, highlighting the cultural impact of these occasions on the protein markets. To meet this surge in demand, suppliers and retailers diligently ensure an...

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