Butterball Releases Its 2023 Thanksgiving Outlook Report
Butterball, the best known and most loved* brand of turkey in the U.S., today released its annual Thanksgiving Outlook Report, revealing consumer plans and sentiment with the holiday less than three months away.
According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans. However, holiday hosts remain committed to serving turkey, with 82% still planning to serve it...
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