Krystal Set For Growth With Strategic Refranchising Program
Krystal, the original quick-service restaurant chain in the South, is unveiling a strategic refranchising initiative aimed at propelling the expansion of its brand presence. The program involves offering existing company-owned locations in markets previously unavailable for franchising, with a targeted focus on attracting established multi-unit operators who possess a proven track record and a desire to acquire a successful portfolio of existing restaurants and continue to build the market with new locations. This strategic move aligns with Krystal’s ambition to amplify its footprint across the United States, transitioning...
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