The Retail Rundown: Seafood Features Swim to the Top
Closing out the last full week of July, seafood features make up 32.7% of total protein ad volume, marking the fourth consecutive week that they have claimed the top spot. Beef comes in second with 25.4% of retail buying opportunities. Pork takes third with 21%, followed by chicken at 16.6%. Eggs claim 2.6% of total ad space, down from 3.2% last week.
Fresh/frozen fillets account for the bulk of seafood feature volume, with swai fillets making up 24.6%. According to the latest IRI data, fresh swai averaged $4.82 discounted last week, while its frozen counterpart was featured at $5.43 discounted...
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