Dollar General Puts ‘Food First’ Through Investment in Private Brands
Dollar General is expanding its private label brand, Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023 including a wider selection of sauces, condiments, entrees, sides, snacks and more at affordable price points with many featuring stylish new packaging designs.
“We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “We believe these products will...
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