89% of Grocers Believe Optimizing Fulfillment is Key to Improving Digital Profitability

Recent research by Incisiv, conducted in collaboration with The Food Industry Association (FMI) and in partnership with RELEX, highlights the importance of strategic fulfillment in achieving digital profitability.

With 69% of grocery sales in 2023 being digitally influenced, the grocery shopping experience has now become firmly omnichannel. However, despite this digital boom, profitability remains a significant challenge, with a staggering $23 billion lost in digital sales due to unavailable or unsubstituted items in 2022.

The report, Increasing Online Profitability Through Strategic Fulfillment...

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