The Retail Rundown: How Did This Year's July 4th Protein Sales Perform?
This year's July 4th celebration boosted protein sales across the board as consumers commemorated the final holiday of the summer with cookouts and gatherings. For this week's rundown, we'll take a look at how the various proteins performed at retail in the lead-up to Independence Day.
The latest Circana data indicated that total beef sales volume swelled to $214.9 million during the week ended July 2, accelerated by late-minute buying for the holiday. This was up 73.3% from the week prior and 27.8% more the same week...
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