U.S. Red Meat Industry Makes Presence Known at SIAL China
An eye-catching location and expanded pavilion with spacious public reception areas, private meeting spaces, meat sample displays and a separate cooking area for product tastings were among the pieces in place to ensure a prominent presence for the U.S. red meat industry at SIAL China in Shanghai. Twelve members joined the USMEF Pavilion at the show, which hosted 175,527 attendees from 67 countries during the three-day event.
These elements were part of a blueprint designed to tout grain-fed U.S. beef and pork as top quality and show...
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