NPB Introduces The Real Pork Trust Consortium
Universities Combine Expertise to Build Trust between Pork Producers and Pork Consumers
The National Pork Board recently announced a new five-year effort focused on addressing consumer questions related to the pork industry’s We Care® Ethical Principles and strengthening consumers’ confidence in choosing pork for their plate.
The Real Pork Trust Consortium brings together the diverse expertise of five universities and will focus on three key areas to build consumer trust: 1) research designed to answer consumer questions about pork and pork production, 2) communications that share the research findings in a...
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