Albertsons Companies’ Exclusive O Organics® Brand Celebrates its Evolution with Bold Packaging Redesign

Company Designates April as Organic Breakfast Month

Albertsons Companies, Inc. (NYSE: ACI) today shared that its O Organics brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. To kick off this bright and vibrant redesign, the private label brand is designating April as Organic Breakfast Month and encouraging customers to share their favorite breakfast routine on social media using #WakeUpOrganic as O Organics aims to become the go-to brand for Gen Z and young millennials.

“Many of our customers have embraced an organic lifestyle and consider it to be a meaningful part of their personal values,” said Brandon Brown, SVP of Own Brands at Albertsons Cos. “As the brand has grown with the ever-evolving needs of our customers, we felt its...

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