Walmart Launches New Private-Label Food Brand as Competition Heats Up
Walmart debuted a new private-label food brand on Tuesday, with most of the products priced under $5, as it aims to improve and grow its offerings at a time when rival retailers are expanding their own lines.
The world's largest retailer said it would sell a variety of dairy products, snacks, beverages, pasta, soups, coffee, chocolate and other food items across 50 categories under the new brand "bettergoods."
Items will be priced from under $2 to under $15, with 70% of the 300...
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