Zaxby's Loyalty Program Drives Record Engagement, so the Brand is Giving Back this Holiday Season

Zax Rewardz, the recently relaunched mobile app of saucy chicken chain Zaxby's, has outperformed the industry year to date with its flavor-packed incentive—the loyalty program features a free Big Zax Snak® with each new download through the end of the year. QSR recently reported that Zax Rewards is America's fastest growing restaurant app, based on growth of user sessions as reported by Apptopia. Zaxby's is celebrating this digital milestone with a special offer: customers get free delivery...

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