Mintel Releases 2022 APAC Food and Drink Landscape
Mintel, the experts in what consumers want and why, has today released the new edition of APAC Food and Drink Landscape. Centred on three themes: Inflation and Value, Physical and Mental Wellness and The Next Gen of Sensory Experiences, it explores the latest consumer trends and market developments in the region’s food and drink industry over the last 12 months.
Jolene Ng, Senior Global Food and Drink Analyst, Mintel, discusses strategies for brands to help APAC consumers manage the rising cost of living as value becomes the primary motivation for their purchasing...
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