Consumers Committed to Sustainable Purchases; Intent Varies by Category
Buyers are most likely to pay premium prices for home construction and consumer goods.
The demand for sustainable goods and services is becoming increasingly important in U.S. consumers’ purchasing decisions.
Sixty-five percent of U.S. buyers consider sustainability when making purchases, a 14% increase from a year ago, according to the Global Sustainability Study 2022 by pricing advisory firm Simon-Kucher & Partners. The shift in consumer behavior coincides with a shift in sentiment toward sustainability during the past year, as 73% of U.S. consumers view environmental sustainability to be...
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