REPORTER: How Brand Loyalty is Being Affected by Inflation
This article was originally featured in the Summer 2022 Edition of Urner Barry's Reporter magazine. Want a FREE subscription? Click HERE.
With inflation causing grocery prices to rise, customers may be swapping out their usual brands for the more inexpensive options on the shelves. This is leading some to question customer loyalty to brands and how brands can keep shoppers returning to them.
The rise in grocery prices is causing consumers to find smarter ways to shop and save. Brands with customer loyalty rewards, promotions, and discounts have a...
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