REPORTER: The Metaverse is Helping the Food Industry Engage With Their Consumers
This article was originally featured in the Summer 2022 Edition of Urner Barry's Reporter magazine. Want a FREE subscription? Click HERE.
Fast-food brands are trying to understand the marketing potential of the metaverse by testing their companies in the virtual world. Just one question... what is the metaverse?
Facebook was recently rebranded to Meta, and now is focused on becoming the “metaverse.” However, asking what is the metaverse is kind of like asking what the internet is. The metaverse is a digital environment where people create...
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