The Surprising Reason Why 30% of Surveyed Consumers Would Fully Switch to Alternative Proteins

Alternative proteins are rising in popularity, but more people are adopting flexitarian diets rather than switching to a vegetarian or vegan diet. However, according to a new report, The Untapped Climate Opportunity in Alternative Proteins, there’s one thing that could change that: the climate.

The report, which was conducted by Boston Consulting Group and Blue Horizon, surveyed more than 3,700 consumers in seven countries (China, France, Germany, Spain, the United Arab Emirates, the United Kingdom, and the United States)...

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