This Week in Retail: February Lull Lifted by Game Day Food Purchases

Among retailers, February is normally a sluggish period for protein sales since wintry weather foils efforts to grill outdoors (except for the select few devoted fans, that is). A disruptive winter storm is currently blasting through the central, northeastern, and southern U.S. following a Nor’easter that hammered the East Coast last weekend.

Along with the weather, other factors that typically contribute to sluggish meat sales this month include tighter budgets following holiday shopping in December along with the absence of major holidays.

Grocers are looking for ways to increase store traffic this month by featuring attractive prices, when possible, on cuts of meats commonly used by families to stretch their food dollars. This includes pork butt and beef shoulder, which are great for slow-cooking and can be used in leftovers. Moreover, the upcoming Super Bowl presents an opportunity for grocers to drum up additional interest in the meat case. The Los Angeles Rams and Cincinnati Bengals will battle for the coveted Lombardi Trophy next weekend...

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