REPORTER: The Massive Chinese Market Attracts Plant-Based Innovators
This article was originally featured in the Fall 2021 Edition of Urner Barry's Reporter magazine.
As Chinese consumers seek more protein in their diets and plant-based foods become readily available, alternatives to meat are gaining acceptance in China. Although plantbased protein currently has a small serving share compared to traditional meat in China, The NPD Group reports that awareness has reached 90%. The retention rate for plant-based proteins is on the rise, increasing from 53% in October 2020 to 68% in January 2021...
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