New Plant-Based Protein Options Needed to Capture the Meat-Lovers Market
When Burger King launched its Impossible Whopper nationwide in collaboration with Impossible Foods back in the summer of 2019, it marked the beginning of wave of efforts from restaurant chains and CPG manufacturers to court the shopping dollar of vegans, vegetarians, and part-time vegetarians known as "flexitarians". But now two years later, the market is seeking the approval of meat-lovers as well—not just the veggie-inclined. Today, vegan meat is appearing on menus 1,320% more than since the global health crisis began...
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