This Week in Retail: How the Ads Stack Up for Labor Day
Labor Day weekend is a stone’s throw away and retailers are spotlighting popular grilling items as we approach the final weeks of summer.
Beef reigns number one in circular ad space this week with 28.6 percent of total feature volume, followed by seafood with 25.5 percent. Pork surpasses chicken for third with 24.3 percent. Chicken claimed 17.1 percent.
In the beef complex, 80% lean ground beef is on feature for an average of $3.19 per pound, down from $3.25 per pound last year. 80% lean ground beef is the only item in the beef complex displaying lower YOY feature prices this week. Top round London Broil, a favorable choice for grillling, is featured at $4.16 per pound, 27.2% above a year ago. The steak complex currently averages $8.70 per pound, nearly one dollar more per pound versus last year. T-bone and top sirloin are heavily advertised this week and their feature prices average about 23% and 8%, respectively, above 2020...
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