PLANT PROTEIN: Get to Know Players in the Plant Protein Market: Before the Butcher
“I don’t perceive things as being hard, I see them as being a challenge that I can overcome,” says Danny O’Malley, founder and CEO of Before the Butcher, a plant-based 2017 startup out of California.
Today, the company’s extensive lineup of plant-based grounds, burgers, chunks, tips, and shreds are a slam dunk with consumers, but Before the Butcher is just getting started.
From the jump, Danny O’Malley knew he wanted the products he produced to be delicious, nutritious, non-GMO, gluten-free, and accessibly priced. In less than half a year...
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