Instacart Releases Plant Power Trends Report Examining the Consumer Migration to Plant-Based Items
Instacart released its "Plant Power" report, a new data-driven examination of the mainstream consumer migration to plant-based alternatives. According to Instacart sales data, one in three Instacart customers has purchased a plant-based meat or milk product. Further, according to a recent Instacart survey conducted by The Harris Poll, when asked about the grocery and food habits adopted during the COVID-19 pandemic that they'll keep for the long term, 30% of survey respondents said they plan to continue eating healthier by preparing lighter, plant-based meals.
"Plant-based food has grown from a niche category into a grocery staple over the past two years," cites Laurentia Romaniuk, Instacart's Trends Expert and Senior Product Manager. "Searches for terms like...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required.
Password is required.