National Protein and Food Distributors Association Releases New Branded Logo
The National Protein and Food Distributors Association (NPFDA) membership approved a name change earlier this year, leading to a full rebrand. The change reflects NPFDA member's interests and the organization's new direction within the industry.
NPFDA partnered with Allied Member, Lumen Creative, a full-service marketing agency in Boise, Idaho for our rebrand. Lumen went through a 5-step process to help uncover the brand perception and identify words that define the NPFDA organization. This journey helped the Lumen team craft branding options that included...
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