U.S. Restaurant Carry-Out and Delivery Digital Orders Soar During the Pandemic
Digital ordering was a lifeline for consumers and U.S. restaurants, particularly full service restaurants, during the pandemic, reports The NPD Group. In the year ending March 2021, which covers a full year since the start of the pandemic, restaurant digital orders grew +124% compared to prior year. Digital orders for carry-out, which represented 62% of all digital orders, increased by +130%, and digital orders for delivery grew by +142% in the period compared to year ago and held 38% share of total restaurant digital orders, according to NPD’s ongoing foodservice market research, CREST®.
Digital ordering offered full service restaurants, which operated under varying degrees of mandated dine-in restrictions throughout the pandemic, much needed...
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