Impossible Foods Launches in Lidl’s U.S. Stores
Starting this week, Impossible Foods’ flagship product is rolling out at Lidl’s 145 locations across the United States, as both companies continue major expansion efforts in recent years. Lidl will be the largest discount grocer to offer Impossible Foods’ products.
The award-winning Impossible Burger is being introduced into Lidl stores this week across Delaware, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina and Virginia. Customers can find Impossible Burger in the fresh meat section of the store in convenient, versatile 12-ounce packages or in a recyclable package of two pre-formed, quarter-pound (4-oz) patties. In line with Lidl’s commitment to affordable prices...
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