Third Largest European Plant-based Producer Vivera Acquired by JBS S.A.
JBS, the world's largest protein company and second-largest food producer, has entered into an agreement to purchase Vivera, Europe's third-largest plant-based food producer, for an enterprise value of €341 million. Vivera develops and produces a broad range of innovative plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant marketshare in The Netherlands, the United Kingdom and Germany. The deal includes three manufacturing units and a research and development center located in The Netherlands.
Vivera, currently the largest independent plant-based company in Europe, will join other JBS initiatives such as Seara's, Incrível range, a market leader in plant-based hamburgers, and...
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