U.S. Restaurant Chain Customer Transactions Begin to Recover
In mid-March 2020, U.S. governing authorities, to get the COVID-19 global pandemic under control, restricted on-premises dining at roughly 70% of all U.S. restaurants, a historical defining moment for the industry. By the last week of March 2020, customer transactions at major restaurant chains had fallen by -43% compared to year ago and by -77% at full service chains, which were most impacted by the dine-in restrictions.
In March 2021, with the lifting of restrictions and more consumers vaccinated, customer transactions at major restaurant chains were up +32% compared to the steep declines year ago, although still down -6% compared to two years ago, March 2019. Major chain transactions at full service restaurants were up...
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