NPD Group: Flexible Routines Help to Boost Visits to Restaurants During Late Afternoon
Although total U.S. restaurant traffic has been down across dayparts for most of last year and through February 2021, late afternoon and after dinner snack visits — what the restaurant industry calls the p.m. snack daypart — have increased, reports The NPD Group. Consumer visits to restaurants during the p.m. snack period, which ranges from 3 p.m. to 5 p.m. and 9 p.m. to 5 a.m., increased by +1% compared to year ago in February, which was a rough month for the industry with the continuing pandemic...
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