Church's Chicken Succeeds from Full-Scale Digital Transformation
It has been nearly two years since Church's Chicken first embarked on a digital transformation focused on reaching new guests with digital media and creating loyalty with engaging experiences at every interaction. In that time frame, digital has been a key driver of the brand's positive sales and growth, with 2020 turning in impressive results from this key focus area. The popular QSR chicken brand saw a 540% increase in Order Ahead sales in 2020 compared to the previous year, third-party delivery sales increased by 77% in the same period, and web digital conversion rate reached 16%. Like much of Church's steady growth and success over the past five years, the secret lies in a strong spirit of innovation and a renewed ability to be quick and nimble in adapting to both challenges and opportunities.
"The digital success we are seeing now is because of plans and initiatives first put in place in 2019," shares Alan Magee, Vice President of Digital Marketing & Technology for Church's. "The industry has been shifting to...
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