The Dark Clouds of 2020 Yielded Silver Linings for U.S. Restaurant Industry
Throughout one of the most challenging years for U.S. restaurants the industry demonstrated its resiliency against a variety of headwinds throughout 2020 by rising from a -35% traffic decline in April to a -11% visit decrease in December compared to year ago, reports The NPD Group. Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.
Restaurant digital orders, which were growing prior to the pandemic, increased by +19% in January of last year to +145% in December compared to year ago, according to NPD’s daily tracking of consumers' use of restaurants and other foodservice outlets. Like digital ordering...
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