Mintel: Temporary Slowdown in Meat Reduction Trend as Processed Meat Sales Boom
The COVID-19 pandemic has proved to be a temporary setback for the flexitarian movement, with the proportion of adults limiting and not eating meat dropping back significantly in 2020 according to new research from Mintel. But as the food and drink industry recovers from the pandemic, Mintel expects that momentum will return to the plant-based industry.
Veganuary may be in full swing, but according to Mintel, the number of Brits actively limiting/reducing and not eating meat in their diet has reduced from half (51%) of all consumers in 2019 down to four in ten (41%) during 2020. Meanwhile, in search of familiar foods, sales of processed meat products, including...
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