REPORTER: Wings Fly in the Face of Adversity
No year has tested Americans love for chicken wings like 2020. Rewind to March and the outlook for this line appeared bleak. The country and much of the world began to shut down one by one with the virus running rampant. March Madness had just been canceled, which many in the industry know is a historical boost to wings after the typical post-football season lull in February. Panic spread like wildfire as buyers who had been stocking up for the tournament were now caught flat footed. Prices began to degrade...
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