COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S.
The COVID-19 pandemic has democratized e-commerce for all types of consumers, and over 18 million CPG buyers (and counting) in the U.S. have flooded the online space since March. Online shoppers have been mirroring their purchasing within the channel to their constantly shifting, pandemic-related needs and are becoming further entrenched in their shopping behaviors.
But not all online engagement leads to an online purchase. For many, online channels are a key means to compare prices, research new products and find physical stores, giving way to...
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