Blue Apron Launching ‘Wellness 360’ Campaign Showing Benefits of Homecooking

In an attempt to entice consumers to continue home cooking during the winter months, Blue Apron has introduced its “Wellness 360” campaign which will showcase how home cooking can benefit holistic wellness, including physical, brain, relationship, mental and financial health.

“As our community of home cooks continue to be increasingly focused on their overall wellness, we designed Wellness 360 to expand the ways in which cooking with Blue Apron can support them on that journey,” said Dani Simpson, Blue Apron’s Head of Brand and Marketing. “We know home cooking is more than making a meal. It has the ability to unlock a host of different benefits across aspects of one’s daily life, including reducing stress...

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