NRF Chief Economist Says Pandemic Made this Year's Holiday Forecast the Most Challenging Ever
With the coronavirus pandemic presenting unique circumstances for the nation’s economy, forecasting retail holiday sales this year was more challenging than ever before, National Retail Federation Chief Economist Jack Kleinhenz said today.
“There is no doubt this is the most unusual economic environment in our lifetimes,” Kleinhenz said. “I cannot think of a period with so many simultaneous factors hitting the economy at once when formulating this forecast.”
NRF usually releases its annual holiday forecast in early October but...
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