Performance Foodservice Launches Proprietary Line of Plant-based Protein Products
Performance Foodservice, a division of Performance Food Group Company, announced the launch of its Green Origin brand, a proprietary line of plant-based protein products. Made from simple ingredients, the Green Origin portfolio includes plant-based burgers, grinds, breakfast sausages, and nuggets. Green Origin products are made exclusively by Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast. With this launch, Performance Foodservice will have one of the largest plant-based Exclusive Brand portfolios in the industry.
“We’re well past the point of plant-based eating as a niche trend,” said Fred Sanelli, senior vice president of marketing and sales at Performance Foodservice. “It has become a significant and growing segment in...
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