Chipotle to Open Its First Digital-Only Restaurant
Chipotle Mexican Grill announced its first-ever Chipotle digital-only restaurant called the Chipotle Digital Kitchen. Located just outside of the gates to the military academy in Highland Falls, NY, the restaurant will open this Saturday for pick-up and delivery only. The new prototype will allow Chipotle to enter more urban areas that wouldn't support a full-size restaurant and allows for flexibility with future locations.
Digital Kitchen Restaurant Design
The Digital Kitchen concept is focused on accelerating the digital business in non-traditional locations. It is unique because it does not include a dining room or front service line and...
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