Acosta Explores the "Mobile-ization" of Grocery Shopping and Acceleration Caused by COVID-19
With more than 260 million people now using smartphones in the U.S., it's no surprise that grocery shopping is becoming an increasingly mobile experience, which has only been accelerated by the COVID-19 pandemic. Research released in The Mobile-ization of Grocery Shopping report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — provides insight into how and why consumers are "mobile-izing" when it comes to grocery shopping.
"Smartphones have grown to become a huge part of daily life, so it's only natural that retailers and shoppers are connecting this technology with the grocery buying experience," said Colin Stewart, Executive Vice President, Business Intelligence at Acosta. "We saw...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.